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Digital Marketing

Bachelor of Arts (BA) in Business Management

Why Digital Marketing At USK?

A strong online presence is a well-established need for any business. Despite having strong career prospects with digital marketing skills, very few colleges offer robust programs in this area. Colleges typically focus on traditional marketing rather than keeping curriculum current with technological innovations within the industry. USK’s Digital Marketing concentration integrates and extends the General Business Management degree program to provide students with high-demand skills. As a graduate, you will demonstrate knowledge of good general business practices, as well as key skills for entry-level marketing coordinators and managers in a wide variety of industries, such as Search-Engine Optimization, Marketing Analytics and the ability to develop an automated marketing strategy.